Introduction
This Privacy Policy explains how Rod Takes, owned and operated by SHYAM ENTERPRISES (MERCHANTS & MANUFACTURERS), GSTIN: 07ARQPD0622C1ZB, having its registered trade name and address at PLOT NO. A-25, F/F, KH NO. 27 & 11/1 & 20/2 KUNWAR SINGH NAGAR, NANGLOI, New Delhi, West Delhi, Delhi, 110041, collects, uses, discloses, and safeguards personal information when you visit our website, access our mobile or web applications, contact our customer service team, engage with our social media pages, or purchase our products and services. By accessing or using our platform, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree with any part of this Policy, you should refrain from using the platform. This Policy is designed in a professional and transparent manner to align with applicable Indian laws and global privacy best practices, and it should be read together with our terms and conditions, return and refund policy, and shipping policy.
Scope and Applicability
This privacy policy applies to information collected from users, customers, visitors, and other individuals who interact with Rod Takes in India. It covers personal data collected online through our website, mobile experiences, and digital communications, as well as personal data collected offline when you engage with our support team or logistics partners for deliveries and returns. It also applies to data that we receive from third parties acting on our behalf, such as payment processors, advertising platforms, authentication providers, analytics vendors, and courier companies. The Policy governs personal data processed in connection with a broad catalog of categories offered on Rod Takes, including footwear, electronics, baby care, personal care, clothing, household items, and lifestyle products. In addition, it explains how we handle device-level information and technical identifiers that are generated when you browse, search, or transact on the platform.
Definitions
For clarity, the term “personal data” in this Policy refers to any information that relates to an identified or identifiable individual and includes information that can be linked, directly or indirectly, to your identity. The term “processing” refers to any operation performed on personal data, including collection, recording, organization, storage, adaptation, alteration, retrieval, consultation, use, disclosure, alignment, combination, restriction, erasure, or destruction. The term “platform” refers collectively to the Rod Takes website, applications, and associated services. The term “you” refers to the user or customer of Rod Takes. The terms “we,” “our,” and “us” refer to SHYAM ENTERPRISES operating the Rod Takes brand. References to “applicable law” include Indian data protection and consumer protection laws along with rules framed thereunder, including those that may be updated from time to time.
Information We Collect
We collect information that you provide directly, information that is collected automatically, and information received from third parties. Information that you provide directly includes your name, email address, phone number, billing address, shipping address, pin code, and other contact information that is necessary to create an account, place an order, receive updates, and communicate with customer support. When you make a purchase, we may capture order-specific details such as product selections, quantities, prices, discount codes, and notes to the delivery partner. When you contact our support team by email, chat, or phone, we may record the content of those communications for quality assurance and dispute resolution. If you submit product reviews, feedback, or inquiries, we collect the content you submit and associate it with your account or order history.
We also collect information that is generated automatically when you interact with our platform. This includes device identifiers, browser type, operating system, language settings, IP address, cookie identifiers, pixels, mobile advertising identifiers, and session logs that record how you arrived on our site, the pages you viewed, the time spent on each page, the products you searched, added to cart, or purchased, and the features you used. For our mobile experiences, we may receive information about your device model, app version, network provider, crash logs, and performance metrics. For security purposes, we may use technologies that provide risk signals, such as detection of unusual activity, multiple failed login attempts, or potentially fraudulent transaction patterns.
We may also receive information about you from third parties. Payment gateway providers may share limited transaction confirmations that do not include your full card number or sensitive authentication data but help us reconcile orders and address chargebacks. Courier partners may provide delivery status updates, including timestamps of pickup and delivery, recipient verification details, and proof-of-delivery artifacts to confirm successful fulfillment. Marketing and analytics service providers may give us aggregated insights about the effectiveness of our campaigns, as well as pseudonymous identifiers that help us recognize returning users and measure conversions. If you sign in through a third-party identity provider, we may receive basic profile information necessary to complete registration and comply with authentication requirements.
Sensitive Personal Data and Financial Information
Rod Takes does not store your full payment card details on its servers. When you make a purchase, your payment information is processed by secure, compliant payment gateways. We may store a masked version of your card number and expiration date that cannot be used to complete a transaction without your active participation, as well as tokens provided by payment networks to facilitate faster checkouts. For certain categories such as electronics, you may provide serial numbers, IMEI numbers, or warranty codes for the purpose of warranty registration or after-sales support. These identifiers are used strictly for order fulfillment, product authentication, and service coordination with manufacturers or authorized service centers. We request that you do not include sensitive personal data, such as government IDs or financial account passwords, in free-form fields on the platform. If you share such information inadvertently, we will treat it with heightened care and restrict its use to the minimum necessary purpose.
Legal Basis for Processing
We process your personal data under several legal bases. We process data to perform our contract with you when we create and manage your account, fulfill your orders, arrange deliveries, process payments, and provide customer support. We process data to comply with legal obligations, including record-keeping for tax compliance, responding to lawful requests from authorities, addressing consumer complaints, and maintaining books and records as required by applicable laws. We process data based on our legitimate interests to secure our platform, prevent fraud, improve our products and services, conduct analytics that help us understand user behavior and improve the user experience, and market our products in a manner consistent with your preferences. We process data based on your consent when we send you promotional communications, use certain cookies, or enable optional features such as personalized recommendations. Where consent is the basis of processing, you can withdraw your consent at any time by accessing your account preferences or contacting us, without affecting the lawfulness of processing based on consent before its withdrawal.
How We Use Personal Data
We use your personal data to provide, maintain, protect, and improve the Rod Takes platform. We use data to register your account, authenticate your login, and manage your profile. We use data to process your orders, confirm availability, allocate inventory, issue invoices, coordinate with logistics partners, and provide updates on shipment status. We use data to enable you to view your purchase history, download invoices, initiate returns, request replacements, and track refunds. We use data to deliver personalized content and recommendations, including showing products that may be relevant to your interests or past purchases. We use data to send administrative communications, such as order confirmations, shipping alerts, and policy updates. We use data to respond to your inquiries, troubleshoot issues, and provide after-sales support, including warranty coordination for certain product categories. We use data for security and fraud prevention, including monitoring suspicious activities, defending against cyber threats, and enforcing our Terms and Conditions. We use data to measure performance, analyze customer journeys, test new features, and optimize the user interface and checkout flows. We use data for marketing and advertising, including showing you offers on our platform or other sites and apps based on your preferences, in a manner that respects your choices and applicable law.
Cookies and Similar Technologies
We use cookies, pixels, tags, software development kits, and other similar technologies to operate and improve our platform. Cookies are small data files placed on your device that help us remember your preferences, maintain your session, keep items in your cart, and measure how you use our site. Some cookies are essential for the platform to function and cannot be disabled, while others are used for analytics and advertising and can be managed through your cookie settings. You can adjust your browser settings to refuse or delete cookies, though this may limit certain functionalities such as staying signed in or preserving your cart across sessions. When you access our platform from a mobile device, we may use software development kits to collect similar information that helps us understand performance and enhance your experience. We periodically review our use of cookies and update our settings tools to provide clear choices to users, including the ability to opt out of non-essential cookies and adjust preferences for personalized ads.
Advertising, Analytics, and Personalization
We partner with advertising and analytics providers to present relevant offers and measure campaign effectiveness. These providers may use cookies, pixels, and device identifiers to collect pseudonymous information about your interactions with our platform and other websites or apps.